The L.E.A.D Method (Part 1)
LeaderShield’s 4-Step Marketing System
The Need for a New System
If there were ever a time to learn how to market your business online, it’s now. All over the world, the stakes have gone up. Competition for customers, attention, and traffic is fiercer than ever. On a good day countless rivals are at your heels, nipping at your client base, knocking off your brand. On a bad day, they overtake you and leave you in the dust.
If you’ve been in the Rat Race for even a minute, you know this much: The better you are at staying ahead of the pack, the more likely your business is to succeed.
But what kind of advice is that really? Telling someone to “Stay ahead of the pack” is like telling a stock broker to “Sell more shares.” They know that! What they need is help doing it. And it’s worth taking the time to learn the best system.
My company, LeaderShield, helps business grow online. We’ve worked with everyone from individual insurance salespeople to long-established franchises. The net revenue we’ve generated ranges in the millions.
From outside, our success seems simple: we have the team and tools to keep our clients ahead of the pack. But other marketing companies have teams, too (some even more larger than ours)! Yet our clients achieve better results. The difference isn’t luck. It is not a special service. And it’s not me; until I became interested in marketing at the age of 24, I had no background in the field whatsoever.
What we have is a solid system.
As it turns out, success in online marketing hinges on knowing what to do, and when to do it. Better system, better results. Much better system, much better results. It’s no different for you.
I’ve divided this blog into four parts. Each one discusses a step in the “L.E.A.D” system. You should read them in order, as the steps build on top of one-another. The steps are:
- Location
- Exposure
- Advantage
- Diligence
Step 1: Location
Before the internet, a business’ only location was its physical shopfront. When a proprietor wanted to increase sales, they invested in their shop. They installed enticing displays in the windows. They hired assistants to convert browsers into buyers. They bought modern registers to enable quick and easy check-outs.
Today, a business’ primary location is its website. That’s because it’s often the only one prospects encounter. For example:
- E-commerce stores;
- Landing pages for events;
- Service-area businesses like movers and cleaners.
If a business has a physical location, their website is still where the “buy decision” happens. In 2018, consumers researched businesses on 6 different sites before making a visit. When was the last time you drove to a new business without at least looking up their address on Google?
Like the proprietor of yesteryear, your “location” is the bedrock of your success. It must be as attractive as a display window. It must be as persuasive as a shop assistant. It must be as convenient as a check-out counter.
Otherwise, none of the other steps in the system matter. You could spend millions of people to your site — if it isn’t persuasive when they get there, it’ll all be a waste.
Continue Reading |The L.E.A.D Method (Part 2)
