Buddy Coaching is the most sustainable way to lift performance, engagement and productivity.

The AdvantEdge Guide

How to Be an Effective Buddy Coach

And Lift performance, Engagement and Productivity.

Dr John Kenworthy
Leadership AdvantEdge
7 min readJul 15, 2019

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Coaching a colleague, a team member or anyone you know well is a challenging situation. For example, a manager usually conducts the performance review for their staff focusing on their performance in the job and team which may lead to a recommendation about salary or promotions. A coach is focussed on developing the person in their job and life but does not normally, recommend salary or promotions.

As a friend, you would be interested in the other person's well-being and feelings. You might not push them hard or challenge them in fear of breaking the relationship. As a coach, you may be pushing your client hard, challenging them deeply to improve their performance.

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Dr John Kenworthy
Leadership AdvantEdge

Behavioural Neuroscientist and Expert Leadership Coach so that You can have Joy@Work and Your Team has Purposeful Unity of Collaboration and Trust