Happily Ever After? How to Feel “In the Club” Rich

Why we long to be part of something bigger than ourselves

Joseph Serwach
Apr 27 · 6 min read
Feeling special yet? Entering Broadway at the Beach in Myrtle Beach, South Carolina. Photo by Joseph Serwach.

MYRTLE BEACH, S.C. — At Ocean Enclave, the Grand Strand’s tallest building, staffers tell owners: “Welcome Home.”

Hilton Grand Vacation owners get a unique wrist band (different than guests), helping everyone know they are “in the club.”