Looking Crazy Good? The 7 Ways He Buys Your Item
The anatomy of an impulse purchase: How to grab him — that unsuspecting random shopper
Published in
3 min readSep 1, 2022
You don’t think “impulse buying” is a real thing? Here’s how it happened for me just now — seven things to get someone to buy your stuff.
“Between stimulus and response there is a space. In that space is our power to choose our response,” ― Viktor Frankl
Ingredient 1: Trust and well-earned reputation
I was in Costco, basically my favorite store (so the trust has been earned over a 24 year-relationship), and all I needed to do was pick up some prescriptions. I decided to do a “quick walk-through” to get in my “daily steps” and to see if there was anything “really cool to see.”
Ingredient 2: The message (it’s crazy good)
And there it was, something that looked “crazy good,” a couple of jars of Sonoma Gourmet Creamy Alfredo. Each one of those words grabbed my eye:
- Sonoma is the place in California with the classy Californians who make and drink wine — so they must make good pasta sauce, right?
- Gourmet. Yes. You want gourmet food. Not junk.
- Creamy. No need to…
