Leadership Culture
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Leadership Culture

‘The Grandma Test’ and Four Other Ways to Gauge Your Content — PR Daily

Worried your digital and social media content aren’t effective? Worried your content isn’t connecting? Do people “get” what you do for a living and what you’re trying to say online? Here are five simple tests to determine whether your content is effective:

1. The grandma test. Ask your grandma (or any grandma or grandpa who doesn’t work for…

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Joseph Serwach

Joseph Serwach

Story + Identity = Mission. Author, Writer: Journalism, Leadership Culture, Communications, Religion, Education, History. Inspiration: Catholic, Polish.