Why Buy a Timeshare? The Best Are Like a 2nd Home, a Boat — or the Poshest Country Clubs

The 10 best reasons to buy a timeshare as Hilton Grand Vacations buys Diamond Resorts International

Joseph Serwach
Leadership Culture

--

Hilton Grand Vacation's Ocean Enclave became the tallest building in Myrtle Beach, South Carolina, when it opened in 2019. Photo by Joseph Serwach.

Why buy a timeshare? It’s like buying a beach condo, cottage, cabin, or boat — a personal place of escape, a second home.

The new Hilton Grand Vacations agreement to buy Diamond Resorts International for $1.4 billion could be a game-changer for the industry, creating a well-known global brand with 154 resorts and 720,000 property owners.

“Diamond’s extensive regional, drive-to network of resorts and expanded demographics uniquely complement HGV’s best-in-class lead generation, world-class hospitality, and premier destinations backed by the strength of the Hilton brand,” said HGV President Mark Wang.

When Americans can more easily “drive to” nearby timeshare “second homes,” will leisure trips grow? HGV estimates the merger creating a new industry-leading-brand will give members a 140 percent jump in “drive to” resorts.

The top 10 reasons to buy a timeshare

Thirty years after first covering lodging, hospitality, and tourism for the Myrtle Beach Sun News (and later for Arthur…

--

--

Joseph Serwach
Leadership Culture

Story + Identity = Mission. Leadership Culture, Journalism, Branding Education. Inspiration: Catholic, Polish. https://serwachjoe.medium.com/membership