Addressing people in critical moments

The case of Gianni Infantino’s failure and how you can act better

Photo by Jason Leung on Unsplash


Some case studies are particularly prominent in the current period. Elizabeth Holmes, the former CEO of Theranos, a company that at times was valued at billions of dollars and claimed to be able to detect severe illnesses with just a few drops of blood, was sentenced to 11 years in prison for fraud. After the sentence, she apologised and said she regretted her actions “with every cell of my body”, as she recently stated when apologising for her actions.


In today’s world, your statements must be clear, precise and to the point. Any shortcoming is immediately taken advantage of in public and internal discussions.


When you apologise, sincerity and acknowledgement of the mistake are essential. Statements such as “I’m sorry if anyone took offence” say only one thing: you see no wrongdoing on your part. If such statements are made together with a lack of consequences, you will damage yourself and the organisation. As a leader, it is your task in these situations to be at the forefront of the public, to act in a sustainable, professional and positive way to be able to return to the day-to-day business, the core task of the organisation, once the situation has been fully dealt with and solutions are in place.



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Niels Brabandt

Niels Brabandt is in business since 1998. Helping managers to become better leaders by mastering the concept of Sustainable Leadership. Based in Spain & London.