Better, smarter, more sustainable decisions

Why intuition is not enough

Photo by Javier Allegue Barros on Unsplash

Be in the know

Let’s assume you need to optimise the new marketing campaign, the purchasing process and the business sales routine for client acquisition. You can, of course, decide that from your desk (which would be the worst choice). You also can talk to the different department leaders from sales, marketing and purchasing. This step only will work well if you have a culture of open and unfiltered communication. Otherwise, people will not tell you the whole story, not give you the entire picture to portray themselves in a better light. Based on this wrong information, your decision as a leader will not be much better and lead to a mediocre result or even worse.

Facts versus Opinion

Have you ever heard the phrase “Mr X is here for twenty years. He knows how to do it”. Yes? No surprise. First, experience is essential and, of course, should play a role when making a decision. Second, experience is not data. Data Science is in such high demand because people realise that deciding based on reliable and valid data is better to make decisions. Third, bring experience and data together gives you the best of two worlds: a strong foundation of facts plus the long-term experience from your employees.

Handling bad decisions

It is a matter of time until you will make a bad or simply wrong decision. Accept this fact as it is unavoidable. Unfortunately, bad leaders justify even the worst decisions. Some of them go as far as the employees are unable to have a valid opinion about it. Do not go down that road. After a wrong decision, you admit it, you learn from it, and your, as well as your employees, will grow an open culture of discussions which will be beneficial for the future.



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Niels Brabandt

Niels Brabandt is in business since 1998. Helping managers to become better leaders by mastering the concept of Sustainable Leadership. Based in Spain & London.