Living values

Why words alone are no longer enough

Photo by Miltiadis Fragkidis on Unsplash

Writing it down

Often the written aspects of the value agreements are very general statements, sometimes almost banal. Sentences such as “Be a good role model” or “Respect is always possible” should be avoided, as you mention aspects that are neither special nor a unique selling point. Certain elements are expected anyway, and this is no exception for you. It is, therefore, all the more critical that you record specific written core components. Management often resists these steps, some for self-protection, as you are aware of your misconduct. The fact is that writing everything down is the path to commitment.


Hard factors (ratios, Key Performance Indicators (KPIs)) have to be considered as well as soft factors (Critical Success Factors, (CSFs)). A corresponding reporting process must be implemented. As a general rule, more than just measuring alone is required. Every figure that does not lead to any consequences does not need to be collected.

The end of excuses

A consequence is necessary, and it must be independent of the person. The context must be taken into account, but it is mainly excuses that have lacked consequences required in the past (more on this in this week’s podcast — link below).



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Niels Brabandt

Niels Brabandt is in business since 1998. Helping managers to become better leaders by mastering the concept of Sustainable Leadership. Based in Spain & London.