Leading Through Crisis: Insights from Peter Michaels, CEO of Yeespy

Leaders Perception
Leaders Perception
Published in
3 min readJun 22, 2023

Leaders Perception Magazine is currently running an interview series called — Leadership in Times of Crisis

Today, we had the opportunity to interview Peter Michaels who is a CEOat Yeespy.

Meet Peter Michaels, CEO of Yeespy, a leading parental monitoring solution. Peter shares his experience of successfully navigating a significant supply chain disruption that threatened customer orders. Discover how Peter and his team prioritized communication, transparency, and employee well-being to overcome the crisis and provide uninterrupted service to customers.


Interviewee Name: Peter Michaels


Company: Yeespy


Peter Michaels’s favourite quote: “Leadership is not about being in control. It is about navigating chaos, inspiring others amidst uncertainty, and instilling hope in times of crisis.”

The Interview

Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?

Peter Michaels : I’m Peter Michaels, the CEO of Yeespy, the leading parental monitoring solution. At Yeespy (https://www.yeespy.com/), we offer the only reliable option for keeping an eye on your children’s location and monitoring their communication across SMS and social apps.

Could you please share a specific crisis situation you’ve faced as a leader and walk us through the strategies you employed to navigate through it successfully? What were the key decisions and actions you took, and what were the outcomes or lessons learned from that experience?

Peter Michaels : I once faced a significant crisis when our company experienced a major supply chain disruption that threatened our ability to fulfill customer orders. It was a challenging situation that required swift action and effective leadership to navigate successfully.

After learning about the disruption, I assembled a crisis management team of key stakeholders from various departments. We held an emergency meeting to assess the situation, gather information, and devise a strategy to mitigate the impact on our operations and customers.

One of the key decisions we made was to prioritize communication and transparency. We promptly informed our customers about the issue, explaining our challenges and the steps we were taking to address them. This open dialogue helped build trust and manage expectations during a difficult time.

Next, we initiated an extensive evaluation of alternative suppliers and worked closely with our procurement team to secure backup options. This required intensive negotiations, expedited shipping arrangements, and adjusting production schedules. It was a complex process, but our team’s agility and determination ensured we had the necessary resources to continue serving our customers.

Throughout the crisis, I emphasized the importance of employee morale and well-being. We provided regular updates, communicated our appreciation for their efforts, and offered support and resources to alleviate any stress or concerns they may have had. This helped maintain a sense of unity and motivation during the challenging period.

From your observations, what common mistakes or pitfalls have you seen leaders fall into during a crisis?

Peter Michaels : From my observations, I have seen leaders fall into common pitfalls during a crisis, such as a reluctance to acknowledge the severity of the situation, a lack of transparency and communication, and a failure to engage and support their employees effectively. These mistakes can erode trust, hinder decision-making, and prolong recovery. Leaders must remain calm, take decisive action, and prioritize open and transparent communication to guide their teams through challenging times.




Leaders Perception would like to thank Peter Michaels and Yeespy for the time dedicated to completing this interview and sharing their valuable insights with our readers!


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