Leading Research
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Leading Research

Beyond usability testing — Maturing a research team

New user research teams often start by focusing on usability testing — evaluating existing products and identifying aspects where users don’t understand how it works, or are unable to use it as expected.

The benefit of usability testing is immediately obvious — it highlights problems, which can be sized, prioritised and added to a backlog alongside more functional bugs. Fixing these problems has a reasonably clear return on investment, as we will see. Usability issues are simple to understand, and addressing them is simple to fit in with the…

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