GD154 Typography

An Introduction to Typography

Stephen Bau
Jan 29, 2018 · 4 min read
Wood Type by Amador Loureiro on Unsplash.

Course Overview

This course explores the history and foundation of typography beginning in the 19th century to present day. Students will gain an understanding of typographic best practices, and an appreciation for the expressive qualities of type through lectures, projects and presentations.

Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Describe the historical development of typography

Weekly Schedule

Week 1

January 9 | Room C1031

  • Review: Course schedule and course introduction.

Homework

  • Project 1 — Work on geometric letterforms.

Week 2

January 16 | Room C1031

  • Understanding the Lingo: Anatomy and terminology of type.

Homework

  • Project 1: Continued work on geometric typeface. Develop the entire alphabet.

Week 3

January 23 | Room C1120 MAC Lab

  • Introduction to InDesign.

Homework

  • Project 1: Completion of digital alphabet and specimen.

Week 4

January 30 | Room C1120 MAC Lab

  • Type Presentation: Script.

Homework

  • Business card thumbnails and completion of 3 digital layouts.

Week 5

February 6 | Room C1120 MAC Lab

  • The Cascade, UFV Student Press. A 10-minute presentation.

Homework

  • Project 3: Complete business card project.

Week 6

February 20 | Room C1120 MAC Lab

  • Type Presentation: Modern.

Homework

  • Project 4: Work on Exploration Series.

Week 7

February 27 | Room C1120 MAC Lab

  • Type Presentation: Transitional.

Week 8

March 6 | Room C1120 MAC Lab

  • Type Presentation: Slab Serif.

Homework

  • Project 4: Work on Exploration Series.

Week 9

March 13 | Room C1120 MAC Lab

  • Type Presentation: Sans Serif.

Homework

  • Project 4: Work on Exploration Series. Due March 27.

Week 10

March 20

Field Trip: Type Brigade.

This date was switched with the previous week, based on the recently announced event. For more details, view the links noted below.

Type Brigade is Vancouver’s typography speaker series. For their second event of the year, there will be presentations from Arabic calligrapher Tauheed Faheem and graphic designer Lidia Perez!

Tuesday, March 20, 2018
7:00 PM to 9:00 PM
CodeCore
142 W Hastings Street, Vancouver, BC

Note: Visit the typebrigade.com site and the Meetup page for more details. Become a member of the Print Club on Patreon for priority entry to the event.

Week 11

March 27 | Room C1120 MAC Lab

  • Type Presentation: Blackletter.

Homework

  • Study for quiz.

Week 12

April 3 | Room C1031 | Last Class

  • Quiz.

Homework

  • Project 5: Refine book cover and work on page spreads.

Week 13

April 10 | Lab Open

  • Continue to work on projects.

Project Submissions

  • Project 5 Book Design. Due at 1:00 pm, Tuesday, April 17, 2018.

Recommended

Lynda.com: Online InDesign Typography

Skillshare: Online Tutorials

Bringhurst, Robert. The Elements of Typographic Style, 2nd ed. Vancouver: Hartley & Marks, 1996.

Felici, James. The complete manual of typography: A guide to setting perfect type, 2nd ed. Adobe Press, 2012.

Gonzales Crisp, Denise. Graphic Design in Context: Typography. Thames & Hudson, 2012.

Lupton, Ellen. Thinking with Type: A critical guide for designers, writers, editors, & students. 2nd ed. Princeton Architectural Press, 2009.

Saltz, Ina. Typography essentials: 100 design principles for working with type. Rockport, 2009.

Strizver, Ilene. Type Rules! The Designer’s Guide to Professional Typography, 4th ed. Wiley, 2014.

Willen, Bruce; Strals, Nolen. Lettering & Type: Creating Letters and Designing Typefaces. Princeton Architectural Press, 2009.

Leading with Design

One’s position in an organization does not necessarily determine your opportunities to lead. We each have a part in designing the world around us.

Stephen Bau

Written by

Designer, writer, educator, social architect, founder, Builders Collective, Leading with Design. https://stephenbau.com

Leading with Design

One’s position in an organization does not necessarily determine your opportunities to lead. We each have a part in designing the world around us.

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