The Cascade

UFV’s student press since 1993

Offset printing press. Adobe Stock.

Burying the Lead

It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.

— Jerry Seinfeld

Paid Positions Available

Kat Marusiak, Managing Editor at The Cascade, UFV’s student press, is inviting students who may be interested to get involved. Kat Marusiak and Joel Robertson-Taylor, Editor-in-Chief, have prepared a 10-minute presentation about The Cascade for students, and to welcome and encourage contributions of both writing and art for publication.

Who knows? Getting involved may even have the benefit of an opportunity for a paid position.

The Cascade editor-in-chief wins Canada-wide award

On Saturday, January 6, 2018, The Cascade’s editor-in-chief, Joel Robertson-Taylor, was named student journalist of the year at an annual gathering of student journalists in Toronto.

Hold the Press

The silent film, The Power of the Press, is a fascinating vignette into the industrial process of creating a newspaper to disseminate information to the public. This was a process populated by owners, administrators, editors, writers, typesetters, and press operators. People needed to quickly, but carefully make decisions about what was fit to print. Now, we push a button and in an instant people around the world can read what we’ve written through social media platforms and blogs.

Now we have other issues to deal with: information overload and misinformation.

The Disappearing Gatekeepers

According to reports from our own CBC, the onslaught of misinformation that we are receiving through social media was partly orchestrated by Cambridge Analytica through the weaknesses inherent in the algorithms created by Facebook. True to their mantra, “Move fast and break things,” the engineers at Facebook created these algorithms to help them win the platform war against Twitter, while at the same time disrupting the institution of the free press and the gatekeepers who filtered the information disseminated to the public. By monetizing the news, Facebook created an environment where anyone who had access to a digital device could create their own news, and inadvertently undermine the institution of the free press and set the stage for the social and political divisions in our digitally connected world.

Mark Zuckerberg has apologized…

…and asked for forgiveness…

…and admitted that social media is bad for us…

…and bad for democracy.

A Reckoning

Business, media, communications and design professionals agree that something needs to change.

We need to move slowly and fix things.

We need to move away from advertising as the dominant form of social communication in the public sphere.

We need to keep social media from ripping society apart by focusing on social capital.

Good News

Economically, the data would suggest that certain ideological and political movements have chosen to be on the wrong side of history.

Intellectually, brain science teaches us that negative attitudes and fears are the enemy of invention and creativity, keeping cultures entrenched in old models of reality that no longer apply.

Spiritually, there are new ways of approaching the world with creativity, generosity and inclusivity.

Culturally, there are so many things to learn from our neighbours, whose ancestors have lived on this land far longer than the most recent settlers.

Biologically, the vast diversity of life on earth gives us inspiration for better ways of living in harmony with the natural world.

The world is poorly designed. But copying nature helps. Vox + 99% Invisible.

Design Thinking

Human-centred design gives an approach that applies the scientific method to the creativity our society needs to change the existing reality into a preferred vision of the future.

You never change things by fighting the existing reality.

To change something, build a new model that makes the existing model obsolete.

R. Buckminster Fuller

Innovation Workshop with Marty Neumeier: Know truth. Make beauty. Do good. (6:58)
A 10-minute overview of a discussion with Eric Ries and Tim Brown.

Eric Ries of The Lean Startup and Tim Brown, CEO of the famed design firm IDEO discuss their respective philosophies and how they can be used by entrepreneurs and creatives alike. In addition, Google Ventures Designer Jake Knapp provides insight into how these two approaches has helped him reimagine product design for businesses of all kinds ranging from artisan coffee shops to high-tech giants. (The full discussion.)

New Opportunities

In reality, there are opportunities to reimagine our world and build something entirely different.

A Legacy for the Next 10,000 Years

Think of the news as a way to think about our world differently, thinking about the long term, and to actively engage in the project of creating a world that can recognize the mistakes of the past and move beyond them.

Go and create the news of the future.

We need to reinvent the present in order to pass on as great as possible a range of options to the future. That need is what gives urgency and a wild permission to those who seek to reimagine the world.

Alex Steffen

CityStudio Abbotsford

The opportunity to reimagine your city is here.



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