Go to The Paydaynomist
The Paydaynomist
Insight and outrage as we take on the UK’s dysfunctional £2.5bn payday industry
Note from the editor

We’re L.O.A.F.™, one of the first ‘payday’ firms to be fully authorised by the FCA in the UK (ahead of the well known brands). We are a startup driven by a belief that payday and short term credit in general is broken. It needs a radically different approach to be both fair and legitimate. What exists currently, even after significant regulatory intervention, is not fit for purpose — it’s too expensive, too often creates more problems for the customer than it solves and does not work positively with the psychology of customers who are experiencing a moment of financial insecurity. Through innovation in product and technology we deliver a radically different approach that focuses on valuing people’s character rather than the wealth that, by definition, we know they do not enjoy.

Go to the profile of Tom Brammar
Tom Brammar
Buying the ends of both tails
Go to the profile of Paul Lavin
Co-founder, CEo @ L.O.A.F.™
Paul Lavin
CVO (Chief Visionary officer) behind mojostrat™ a new global incoherence recognition and interpretation advisory