All the Resources You Need to Master Customer Interviews

We recently launched Nucleus in public beta. At Nucleus, we do fast iterations. And the best way to iterate is to ship fast and get early feedback.

We have implemented loads of awesome analytics tools in our product. But there is no substitute for getting deep insights by directly talking to our users. You’ve probably heard of Steve Blank comment

“There are no facts inside your building.” So, you need to get out and talk to customers.

This is a great advice but knowing where to start can be a little difficult. What questions do you ask? What questions to avoid? And what do you do with all the answers you receive?

As we’re going through this process, I’ve compiled a list of resources to help you get started. Effective customer interviews are vital for product development. I hope these resources help to nail your next customer interviews.

How to Find Customers to Interview

We know we need to “get out of the building”, but where do we go? If you have a working product, you start with existing users. If you’re in ideation phase, you need to first define the customer persona.