Elevator Pitch: The Lean Startup

Ever since I drank the Lean Startup “Kool-Aid” while in San Francisco for an internship, my approach to how I think about creating new products has become crystal clear… except for how to quickly explain it to the average person. In an attempt to do that I wrote this elevator pitch for The Lean Startup. Feel free to post your comments, suggestions, or your own elevator pitches for the Lean Startup.

One Sentence Pitch: The Lean Startup is a proven philosophy that takes an experimental approach to creating new products.

Elevator Pitch: The Lean Startup is a proven philosophy that takes an experimental approach to creating new products. It does this by helping you break down the product concept into testable assumptions, validating or invalidating those assumptions with experiments, then adjusting those assumptions based on the results of the experiments. You repeat this cycle until the product fits with a problem that enough people need solved for it to be viable or until you decide to “throw in the towel”. The result is either a product that solves a real problem for users or a reduction in time and money wasted on products with no viability.

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