Elevator Pitch: The Lean Startup

Anthony Grove
Aug 27, 2015 · 1 min read
Image for post
Image for post

Ever since I drank the Lean Startup “Kool-Aid” while in San Francisco for an internship, my approach to how I think about creating new products has become crystal clear… except for how to quickly explain it to the average person. In an attempt to do that I wrote this elevator pitch for The Lean Startup. Feel free to post your comments, suggestions, or your own elevator pitches for the Lean Startup.

One Sentence Pitch: The Lean Startup is a proven philosophy that takes an experimental approach to creating new products.

Elevator Pitch: The Lean Startup is a proven philosophy that takes an experimental approach to creating new products. It does this by helping you break down the product concept into testable assumptions, validating or invalidating those assumptions with experiments, then adjusting those assumptions based on the results of the experiments. You repeat this cycle until the product fits with a problem that enough people need solved for it to be viable or until you decide to “throw in the towel”. The result is either a product that solves a real problem for users or a reduction in time and money wasted on products with no viability.

Follow me on Twitter:

Lean Startup Circle

The Lean Startup Circle is a worldwide community of Lean…

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store