MVP is a process, not a destination
If you pull back the curtain on hit products and games, you’ll discover that the idea of MVP (minimum viable product) is more of a process than a destination. That’s why embracing rapid, lightweight, user-centered iteration (AKA design thinking) is so crucial for success.
I learned this working on — and scoping — complex online games and marketplaces. The best teams I worked with did lots of tiny, high-learning experiments early in development. If you were watching from the outside, the process might look like it’s meandering, going sideways — not heading directly towards a product. But from the inside out, we were bringing a high-risk product to life through a series of high-learning experiments — designed to scope out the areas of greatest risk.
This is what Eric Ries was talking about in his Lean Startup book — but sometimes, eager entrepreneurs fixate on the details (AKA building a fake landing page) rather than the deeper point of building a product through disciplined, high-learning experiments.
Many experienced entrepreneurs get this deeper point — like the folks at Y Combinator who wrote the excellent article below. Others look around, think everyone else doesn’t get it, and then try to invent a new word — like the hackermoon author below. Seems to me that these folks are travelling in different circles — hence the disconnect :-)
"You know that old saw about a plane flying from California to Hawaii being off course 99% of the time-but constantly…blog.ycombinator.com
Why you should focus on Riskiest Assumption Tests and forget about MVPs.hackernoon.com
If you wanna dig deeper, watch these videos — and learn to embrace the uncertainty, excitement and true discovery of an effective MVP process. That’s the fast path to product/market fit.
Accelerate your path to product/market fit
Wanna learn how to build & test your MVP like a game designer — driving engagement from the ground up and creating lasting habits?
Check out our Game Thinking Design Accelerator — the premier design coaching program for innovative teams who want to 10X their product/market fit and build the right MVP for the right customers.