Time to create a landing page and test your MVP

“As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.” Eric Ries

The hard and sad truth is that your original startup idea rarely survives its first contact with your intended users. Don’t let yourself fall in the typical startup trap: investing too many resources, for too long, in some app features your audience won’t be really using.

So what’s the alternative? It’s called a Minimum Viable Product (MVP) and it’s becoming an increasingly popular method for startups to test the core feature/ concept of your product or service. Essentially it’s a stripped down version of your product or service in order for you to get real, valuable user feedback. What it gives you is the fastest way into the market without spending all your money on a product that might need lots of iterations to hit that growth curve we all hope for.

Building your MVP these days couldn’t be easier. With a huge host of tools and resources at your fingertips, you can create a cheap (sometimes free) MVP in a matter of hours or days to gain quick and valuable customer validation.

When the original concept for NoCode was born, I created an MVP in a weekend. The NoCode MVP was simply a landing page with an email signup form. This was all I needed to validate my idea. If people liked the concept I figured they would sign up - thankfully they did!

Original landing page (my design taste has improved since 😬 )

Gaining early users

You don’t need a lot of users to support learning. You need just a few good customers -Ash Maurya

I also wrote two post on Medium mapping my initial journey which also drove some traffic to my landing page.

I set up a twitter account and tweeted some screenshots in an effort to interact with some further potential early users. I also did some targeted searches based on a few hashtags. This was great for some honest feedback but only drove a few newsletter subscriptions.

Using twitter for feedback

After I had a reasonable amount of email subscribers, I used my list to test some of my early mockups and wireframes for the website. The feedback was incredibly constructive and allowed me to makes some changes and before deciding whether to pursue building the site. This whole process only took a few weeks and helped me validate my idea before spending the time and energy building the website, dramatically reducing the possibility of it flopping due to lack of customer validation.


True to NoCode fashion, I have curated a list of tools and resources from some of my personal favourites listed on the NoCode site, although it should be noted there are plenty of alternatives resources for each of my suggestions below.

Landing Page

The NoCode website is also built using Weebly. I didn’t need to hire a web designer to build the site, nowadays a simple DIY drag and drop builder can do the job in the fraction of the time and cost. However, should you require more functionality from your website then you might need to consider hiring a developer if you don’t have the technical skills?

More options..

Signup form

More options..

Graphics

More options..


Looking for more free easy to use tools and resources? Checkout NoCode: A curated directory of the best free resources & tools for non-technical entrepreneurs.

👉 Check out my personal site and sign up to my newsletter 👈

Lean Startup Circle

The Lean Startup Circle is a worldwide community of Lean…

Sam Dickie 👨🏼‍💻

Written by

Senior Product Manager @ucreate_ & Founder @nocodetech (acquired) + http://betatesta.xyz — www.samdickie.me

Lean Startup Circle

The Lean Startup Circle is a worldwide community of Lean Startup practitioners, educators, consultants, and investors

Sam Dickie 👨🏼‍💻

Written by

Senior Product Manager @ucreate_ & Founder @nocodetech (acquired) + http://betatesta.xyz — www.samdickie.me

Lean Startup Circle

The Lean Startup Circle is a worldwide community of Lean Startup practitioners, educators, consultants, and investors

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