15% of independents swayed by Facebook posts
This is the Medium version of my weekly newsletter, delivered on Fridays, featuring the best reads on politics and technology. Sign up here so you never miss a must read: LearnTestOptimize.com.
Advertising
Coal Miners and Auto Workers Toil in Trump Digital Ads
AdAge.com
“Recognizing the need to maintain and grow support from blue collar workers in places like the Midwest and Appalachia, the Republican presidential nominee is pushing his support for coal mining and trade deal renegotiations in recent online ads.”
Content
Hillary Clinton launches official campaign podcast called “With Her”
CBSNews.com
The first episode was published on Friday, and the Clinton campaign seems to be using this unique platform to showcase a softer side of the nominee…While listeners may not discover anything breaking through the podcast, they may find themselves picturing Clinton as more than just a career politician.”
Donald Trump’s New Media
Buzzfeed.com
“But as campaigns become more fully media creations, and as media activism rises around the world as a central political force, this merger may wind up being his central legacy.”
Data
A Lot of People Are Saying Trump’s New Data Team Is Shady
Wired.com
“Critics call the company’s lofty psychological targeting claims hype at best and snake oil at worst. One operative deemed it ‘most egregious.’ Another said, ‘The general tone of folks who have worked with them is that there’s not a lot of there there.’”
Design
Campaign Website Navigation: A Usability Test
notes.learntestoptimize.com
Users who saw ‘Volunteer’ were 10% more likely to get to the volunteer page with their first click than those who saw ‘Take Action’ and 5% more likely than those who saw ‘Get Involved.’”
Road To The White House: A Tale Of Campaign Emails (Pt. 4)
WhatCounts.com
“While we have yet to find a supporter who donated, we actually have been getting emails from the Johnson camp. And they aren’t bad.”
Social
Your political Facebook posts aren’t changing how your friends think
QZ.com
“A staggering 94% of Republicans, 92% of Democrats, and 85% of independents on Facebook say they have never been swayed by a political post, according to Rantic, a firm that sells social media followers.”
New Ways to Control Your Experience on Twitter
Blog.Twitter.com
“When turned on, the filter can improve the quality of Tweets you see by using a variety of signals, such as account origin and behavior. Turning it on filters lower-quality content, like duplicate Tweets or content that appears to be automated, from your notifications and other parts of your Twitter experience.”
Technology
Google adds new state-by-state voting guide for “how to vote” searches
SearchEngineLand.com
“In anticipation of the November elections, Google searches for “how to vote” now surfaces a “2016 Election: How to Vote” box with “How to,” “Requirements” and “When to vote” tabs that list information like voter ID requirements, deadlines, mail-in ballots and early voting procedures.”
Why tech companies are making Election Day a holiday
TechCrunch.com
“So far, Spotify, Giphy, SurveyMonkey and the Wikimedia Foundation have all joined Twilio on the list of companies giving their employees a holiday (or at least a few paid hours off, as required under California law).”
Tools of the Trade
11 WordPress Plugins To Inspire Visitors To Take Action
coschedule.com
