85% of Facebook video watched without sound
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Advertising
Facebook to Sell Video Ads on Behalf of Other Firms
WSJ.com
“For their part, marketers will be able to target video ads across the Audience Network as they do on Facebook itself, using the detailed information Facebook has about its users.”
Community
Lack of Online Privacy Has Chilling Effect, U.S. Department of Commerce Says
Motherboard.Vice.com
“out of 41,000 internet-using households (representing a total of around 19 million), 45 percent claimed they’ve refrained from banking, buying stuff, posting on social media, or talking about controversial topics online over the last year.”
Social Media Growth 101: Home Bases vs. Pollinators
Medium.com
“The best examples of Home Bases are Snapchat, any kind of blog, and a YouTube channel. The best examples of Pollinators are Twitter, Medium, Instagram (in some cases), and Pinterest.”
Content
Watch Facebook’s stunning 360-degree video of Grand Central Terminal
TheVerge.com
“The short film, called Here and Now, treats Grand Central as a character, home to thousands of discrete human interactions every day that, with the power of 360-degree video, you can experience up close and personal.”
Among the world’s most popular websites, most traffic comes from mobile devices.
TheAtlantic.com
“Last month, the audience-tracking firm Nielsen found that smartphones are the most-used medium in the United States — beating out television, radio, and desktops, even though more Americans own TVs and radios than smartphones.”
Email Calls-To-Action: Five Guidelines For Conversions
GetResponse.com
“What happens when you give people too many choices? Easy. They get overwhelmed with analysis paralysis and end up making no choice at all.”
Social
85 percent of Facebook video is watched without sound
Digiday.com
“Most users’ news feeds are now inundated with short videos that feature text or captions narrating what’s being shown on screen.”
Twitter to Stop Counting Photos and Links in 140-Character Limit
Bloomberg.com
“Links currently take up 23 characters, even after Twitter automatically shortens them.”
Technology
A first peek behind the scenes of Hillary Clinton’s technology operation
Medium.com
“We have about 50 backend services and 20 frontend applications in production.”
Clinton’s tech team stumbles toward Trump
Politico.com
“Democrats and Republicans say the Clinton tech team shouldn’t underestimate Trump on the data front and it also would be smart not to engage directly with the celebrity-turned-politician on social media.”
Intel chief: Presidential campaigns under cyber attack
CNN.com
“Cyber hackers — possibly working for foreign governments — are trying to infiltrate the Democratic and Republican presidential campaigns, a senior U.S. intelligence official said Wednesday.”
Tools of the Trade
Postlight Mercury
Mercury.Postlight.com
Get your site AMP-ready with just one line of code
[Checklist] The Comprehensive Guide to Running A Split Test
DigitalMarketer.com
Optimization is a dedicated, repeatable process.
