Snapchat Passes Twitter in Daily Usage

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Advertising

Facebook begins tracking non-users around the internet
TheVerge.com
“Facebook believes it can more accurately target non-members using the vast amounts of data it already has on the nearly 1.7 billion people who use the site. The company says it can use that data to make inferences about the behavior of non-members, an approach known as ‘lookalike’ targeting.”

Sanders Web Ads Dry Up as Clinton Pushes Party Unity
AdAge.com
“As has been the case throughout the election, the Trump camp — now having no Republican primary opponents remaining — currently is not doing any standard digital advertising, according to Moat Pro.”

4 Reasons Snapchat Lenses Are a Genius Ad Product
Contently.com
“What other product can get people to send pictures of themselves to their best friends with what basically amounts to a billboard on their face?”

Content

35 Actionable Tips to Grow Your Medium Blog
Medium.com
“Medium’s data team found that 7-minute posts capture the most total reading time on average.”

Data

On cutting-edge voter data, Trump critically behind Clinton
AP.org
“Trump spent more than $1 million in April on campaign paraphernalia like caps, T-shirts and signs. Even as he was effectively seizing the nomination, he spent less than a third of that amount on data and related functions such as telemarketing.”

The Case For Data Hacking on Republican Campaigns
Notes.LearnTestOptimize.com
“Social media, public sources from the government, industry, and research organizations all have organized volumes of data that can provide actionable insights for your campaign.”

Design

These eye-tracking heatmaps reveal why Instagram’s new icon could actually be a huge improvement
BusinessInsider.com
“The new logo is actually 10% more engaging to the human eye than its predecessor, according to the app.”

Social

Snapchat Passes Twitter in Daily Usage
Bloomberg.com
“Snapchat Inc. has 150 million people using the service each day”

Links aren’t Getting as Much Engagement as They Used to on Facebook
NewsWhip.com
“If people are spending more time watching and interacting with videos from the publishers that are posting them, they’ll see more and more. That means there’s less chance of them coming across a link to a story that their friend has liked.”

Mary Meeker’s Internet Trends report points to video’s social media dominance
MarketingDive.com
“Facebook and Snapchat are rapidly trending upward when it comes to social media video views, and photo sharing is also continuing is rapid rise, driven in large part by the emergence of Snapchat and WhatsApp.”

Technology

Inside The Million-Machine Clickfraud Botnet
Labs.Bitdefencer.com
“The malware’s objective is to redirect all traffic performed when using a popular search engine (such as Google, Yahoo or Bing) and replace the results with others obtained from a Google custom search. The goal is to help cyber-criminals earn money from the AdSense program.”

How the blockchain will clean up American politics
TechCrunch.com
“The Tapscotts argue that the fundamentally transparent nature of blockchain technology — with its unalterable public ledger — will force politicians to be more honest about themselves and their intentions.”

Tools of the Trade

Mobile Website Speed Test
TestMySite.ThinkWithGoogle.com
“Find out how well your site works across mobile and desktop devices.”

6 Steps to Launching an Effective Snapchat Takeover [Infographic]
SocialMediaToday.com
“Takeovers help expose you to a wider audience, as the guests normally alert their own followers that they’ll be on your profile, while also boosting your own presence by providing you with content.”

Coming Soon: New Instagram Business Tools
Blog.Business.Instagram.com
“Business profiles also unlock access to insights and the ability to promote.”