Snapchat users now spend 25 to 30 minutes every day on the app
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Advertising
Google makes big changes to its ad products
TechCrunch
“New expanded text ads in AdWords will also allow for more content to be visible before a user clicks on the link.”DataRepublican Primary Turnout
Analysis: Is Donald Trump Creating New Voters for the General Election?
PoliticalMachination.com
“We find that 72.1% of the 2016 electorate had not shown up to Republican primary elections before, but had shown up to general elections in the recent past.”
The Media’s Obsession with Trump Isn’t Justified by Data
Parse.ly
“on average, an article on Hillary Clinton receives six percent more page views than an article on Trump. Thus, Trump does not appear to be driving revenue.”
Design
Scroll behavior across the web
Chartbeat.com
“Many visitors scroll down the page before it finishes loading, which means that no portion of a typical article is viewed by 100% of viewers and the very top of the top of the page actually has about a 20% lower view rate than slightly farther down.”
Radio Buttons UX Design
Babich.biz
“Use radio buttons to change settings, not as action buttons to perform commands.”
Email Testing 101: 9 A/B Tests You Can Start Today To Skyrocket Your Results
GetResponse.com
“The best place to start testing your emails is to formulate two subject lines: one that’s less than 50 characters and a second that’s 60–70 characters.”
Social
Nearly half of U.S. adults get news on Facebook, Pew says
NiemanLab.org
“Two-thirds of Facebook users access news on the social platform, and with 67 percent of U.S. adults active on Facebook, that translates to 44 percent of the overall U.S. population which accesses news on the social platform, the study said.”
Snapchat users now spend 25–30 minutes every day on the app
BusinessInsider.com
“Of those using it every day, 60% are also creating new content, whether it’s a photo or chatting friends, so it’s not just people passively watching, Snapchat is telling advertisers.”
Facebook tests customizable news feed categories
TheNextWeb.com
If you don’t swipe through to see the other categories, posts that show up on your news feed appear with tags under the title as well.
Training
Use the code ‘NME’ at checkout to receive a discount on the cost of these trainings.
Digital Communications Workshop: Email Marketing
LeadershipInstitute.org
“This comprehensive, one-day workshop will teach you the nuts and bolts of running a top-notch email marketing program, from building your list to writing high-quality, engaging emails to structuring funnels that push people from being subscribers to supporters to knowing what to test and when.”
Data Workshop: Introduction to SQL
LeadershipInstitute.org
“Get an introduction to working with data, starting with an understanding of data organization and databases and moving to hands-on practice writing SQL select statements.”
Tools of the Trade
Email Marketing Checklist
Litmus.com
Your pre-flight check for sending the perfect email
Advertise.ai
Advertise.ai
Chatbot for monitoring Facebook ad performance
