THE IMPORTANCE OF RESPONSIVE WEB DESIGN
In recent times, the journey among users on the internet has become a complicated one as people hop from one device to another accessing the web, whether it be smartphones, tablets, laptops, desktops, or even television sets. One is tasked to make sure that the website looks good on all screen resolutions so as to provide the most satisfying user experience. This brings in the need for responsive web design.
Over time now, people access the web more with their smartphones than laptops and desktop computers, or other gadgets, but a responsive website will help you get the best out of any of them. It helps you maintain the integrity of your website and makes it fit any screen and at the same time makes it user friendly which is very important.
Before we proceed to explain the different importance of responsive websites, let’s give a brief definition of what a responsive website is.
What is a responsive web design?
A responsive web design makes a single web design adjust to any screen size it is being viewed from. This automatically scales the contents and elements of a website to fit the screen size which it is being viewed from. It keeps images from being larger than the screen width and height and avoids the unnecessary resizing, scrolling, zooming, or panning that occurs with websites that have not been optimized.
Now let’s look at the various importance of responsive web design.
The importance of responsive web design is many which include:
1. IMPROVES YOUR USER EXPERIENCE
In website design, user experience is very key to website owners. Websites are built so that people can like what they see when they visit. Visitors to your website will have a very good and satisfying experience when they see that your site scales whatever screen size it is being viewed from and this will make them spend more time on your site rather than getting frustrated on the site while searching for what they want, pinching and zooming in contents.
2. COST-EFFECTIVENESS
By using responsive web design, you will save the cost of maintaining separate websites for mobile and non-mobile audiences. With responsive web design, you can only invest in one website design to satisfy your audiences.
3. FLEXIBILITY
Most businesses, especially smaller ones, don’t have a lot of time to update or refresh the way their website looks. But rather than having to hire a designer to handle every aspect of your website, responsive design allows you to make the changes yourself, quickly and easily.
Additionally, with just one website, other elements of your marketing will be much easier to manage. You’ll never have to wonder if you should link the mobile or desktop site on a social media update, or question whether or not all of your redirect links will be working to get the right visitors to the right site. Responsiveness takes much of the stress out of managing a business website.
4. SIMPLIFIED SEARCH ENGINE OPTIMIZATION (SEO) CAMPAIGNS
SEO is simpler to implement and maintain with a responsive website, as you only have to build and monitor one campaign. If you have a stand-alone mobile site, then you’ll have to arrange two separate campaigns and invest double the efforts.
A responsive website will let you invest more time in keyword and competitor research, and allow you to focus your efforts on improving your ranking.
5. MORE VISITORS AND SALES
Using a responsive user-friendly website and satisfying user friendly experience will keep your visitors coming back for more. People will always come back to where they feel welcomed.
With the trend of online shopping consistently growing and most people make their purchases through a mobile device. With an optimized or responsive website where people can have their needs met easily without struggle, there are higher chances that they can make purchases and still come back for more.
Furthermore, with a responsive website, people can easily share your content with others and thus bring more potential customers.
6. EFFECTIVE WEB DEVELOPMENT
With the elimination of having two separate websites for both mobile and desktop screens, creating a single website becomes easy so one can concentrate on a single website and bring out the best in it.
CONCLUSION
There are still many other important which I cannot enumerate of them in this space for now, but in conclusion, Having a responsive website saves you a lot of things, ranging from cost, time, stress, and many other things, as well help you boost your business. With all these things being said, while designing a website today, you have to put at the back of your mind the need and importance of having a responsive website.
