A quick research on one of the emerging startups..

My musings on product strategy for the company

Serin Paul
Jul 20, 2017 · 2 min read

Renting is something which is quickly gaining popularity among the global audience and few Indian startups are making great progress in this vertical.

Last day i happened to explore one of the rental startups in India…

While researching about GrabOnRent couple of points stuck my attention and had a few interesting thoughts too in my mind. Just sharing it here, hope it would add value to you guys.

Changing the mindset of the people would be the key :

  • Bring on innovative products to catalogue, refer https://www.happilyunmarried.com/ . The uniqueness of products should speak for the brand.
  • Run creative campaigns on renting is the new fashion.
  • Flexibility and change is the new fashion campaign.
  • Run creative campaigns to show this is cheaper .
  • Second hand product should not be mentioned anywhere, quality process should be emphasized and visible.
  • Buy = Rent campaigns and keyword
  • Speed of getting setup campaigns

Few strategic tie-ups to quickly grow:

  • Tie up with Interior decorators.
  • Can tie up with cafes and small shops, pitch can be constant revamp based on events, seasons and lowering costs.
  • Be on places where people come for renting and give combo packs. Tie up with Nestaway, Commonfloor, Nobroker etc
  • Context based display of app module, checkout http://www.appsfly.io/
  • Tie up with Finomena

Some features that can add value to users :

  • Reviews about the product from the community
  • Showing out the dimensions of items on pictures.
  • Interesting products to be used along with this
  • Live support

The buy vs rent trend out there:

https://trends.google.co.in/trends/explore?geo=IN&q=rent,buy

I guess the mission would be to reverse this trend

Hope it helps….

Thoughts on my journey with People,Business and Technology

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Serin Paul

Written by

Product Manager, foodie and a always curious guy | Entrepreneur | Ex-Zomato

Learning Curve of my life

Thoughts on my journey with People,Business and Technology

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