Learning from Porsche

Celebrating its 50th Birthday this year, what’s incredible about the Porsche 911 is just how little it’s changed over the last five decades.

Instead from headlight to taillight, the entire car has been singularly refined. Every detail polished by time. Molded through continuous effort in a single direction.

Like many forces in nature that persist, the effects of that process compound. Working almost exponentially rather than linearly to produce something altogether different and yet completely the same.

The Porsche 911 is an incredible testament to the power of iterative design. The power of boldly moving in a single, straight line.

‘The 911 is the only car you could drive on an African safari or at Le Mans, to the theater or through New York City traffic.’ – Ferry Porsche