Affinity Diagrams: Tips and Tricks

Talisha Payton
Feb 8, 2016 · 4 min read
Raw data from 10 user interviews.
Our Users Search Terms
This is a picture of our raw data from the user interview, but each color means something here. Pink sticky notes are user quotes. Yellow sticky notes are questions and insights from the researcher. Blue are the steps in the process and so on.
Our users feelings towards cooking
Ta-Da! Our finished affinity diagram.

Learning UX

Master’s students at Jeffferson University writing about UX and becoming a UX professional.

Talisha Payton

Written by

Studying UX and Interaction Design at PhilaU. www.tpayton.me

Learning UX

Master’s students at Jeffferson University writing about UX and becoming a UX professional.