How to motivate users?

lishadeng
3 min readSep 13, 2015

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UX is the science of design. It’s all about results. But to get good results, you need to motivate users to be more effective.

So you need to know how to motivate your users?

According to the book of “UX Crash Course: User Psychology”, we must to realize two things when you start your design:

1.You want users to do something.

2.Users want to do something.

Then, you will have a blueprint about the your information and style.

There are five points I often thought in the process of design:

  1. Use a more attractive way to present content.

There are many websites want to be different to users. As a designer , you can access with some fresh concepts and layout to attract users. However , you can not ensure that users will actually take the time to understand the web content. When you have this problem, consider adding interactive elements in the design, such as in a dynamic way , the information is presented to the user , in order to win customers more attention , and not just a boring text display content. Thus , users enjoy the site design , it will also be presented to them absorb the mood of site information.

2. Improve the design of all common elements.

Any creative website design will focus their eyes on the layout and color matching . And this also means that there are a lot of elements that we do not get the attention on the page. So you need to improve the design of all common elements.

3. Motivate users’ operation.

Any website has an ultimate goal, which is to encourage users to click on and to operate . These operations include registration or query behavior and so on. Now as a designer , going to predict the user’s next operation , how can you do ? There are many ways , but the most important thing is to think about how to attract the user ‘s attention. At the same time , this also requires dynamic design .

4.Encourage users to next operation.

For particular types of websites , you should have a specific design. For example, when you visit a shopping website , you can see a bunch of products waiting to be sold businesses . For such websites , the design of the user guide to any specific options are stupid . Because the user might not have the patience , but had to endure the pain to compare similar products . Therefore, the correct approach is to give users an easy way to find the goods , so that they will actually participate in the cart in the past. It also increases the chances of a user operation.

5.Add interactive elements in website design.

Add dynamic interactive elements in web design , you can win a lot of praise for the your website. It will let the users think they can easy to find something they want ,and make more fun for users.

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