Easter is all about freshening up.

In May 2012 we decided to bring this spirit to Facebook. Taking advantage of the new advances in self-promotion offered by Timeline redesign, we created a series of Easter-themed covers for Bank Constanta depicting picturesque Georgian wildlife, the usual Easter themes, and the most captivating visuals from our previous Facebook applications for the bank. Bank Constanta Easter Makeover App let users browse through this unique gallery and share their findings with friends.

We even dared to boldly go where no Easter cover application has gone before – combining pop culture references with traditional Easter symbolism. Bombed with Easter eggs, these special covers were initially out of reach for the general public, so that only an army of chosen ones could use them.

The app went viral in around three days, and the Facebook got plastered with about 28'000 of these.

Voyage crew:

Creative Direction: Levan Lepsveridze.

Art Direction: Bruce Lee.

Account Management: Giorgi Burchuladze.

UI/UX: Lasha Svimonishvili.

Development: Giorgi Maisuradze, Levan Melikishvili.

Catering: Barabbas Avaliani.