Gifts are fun, especially, when you can share them with the most precious people in your life.

In dim and distant December 2011 Azercell wanted to make their numerous users just a bit happier, and we were eager to help. Initially, we launched a Facebook app where users could give away and receive a bewildering range of state-of-the-art devices, going after a specific gift and helping their Facebook friends get their own. Eventually, Azercell awarded the lucky few with the largest quantity of virtual gifts with their real-life substitutes.

The application boosted Facebook fans of Azercell by 86'000 in two weeks. This ecstatic growth was accompanied with a rise in positive interaction with the brand. The app got so popular, that it was revived during EuroVision song contest with much coveted concert tickets at stake.

Gifts for Azercell

Voyage Crew:

Creative Direction: Vakho Vakhtangishvili.

Account Management: Irakli Tevzadze

Design: Lasha Simonishvili.

Development: Giorgi Maisuradze, Davit Tvalchrelidze.