How Technology Partnerships Boost Startups

Julien Brissonneau
Dec 22, 2018 · 4 min read

What is in this post?
How partnerships provide a solid boost for startups to build and launch scalable, robust infrastructures.

Building an effective scalable platform is hard. Cloud computing service partnerships and deals available from the leading providers such as Google Cloud for startups, Amazon Web Services, and Digital Ocean allow startups to develop solutions while maintaining capital expenses low.

Amazon Web Services (AWS)

Amazon Web Services provides startups with the low cost, easy to use infrastructure needed to scale and grow. The AWS Activate program provides startups with the resources they need to quickly get started on AWS — including credits, training, and support.

Some of the world’s hottest startups use AWS — including Airbnb, Lyft and Slack. Amazon reps invite you to join them anytime — and build your business on AWS today. AWS is the leader today and offers its own ecosystem of services.

AWS Promotional Credit is designed to help startups get started on AWS. Visit the AWS Promotional Credit page for applicable terms and conditions.

Learn more about the AWS Platform »

Digital Ocean

DigitalOcean announced recently the official release of its Kubernetes hosting, which it launched in a private beta earlier this year in May.

The company is best known for its ultra-affordable VPS hosting. DigitalOcean historically offers High Value and best user interfaces.

All startups must qualify under these eligibility requirements: https://www.digitalocean.com/hatch/#Eligibility
Some requirements have to do with the age of the startup, older companies, most likely going through a later stage of development are less likely to be eligible. Digital ocean also focuses on early stages of financing.

Google Cloud for Startups

Google offers startups the opportunity to build their own apps with the same infrastructure and tools used internally at Google. The Google Cloud for Startups program is designed to grow with startups.
The early-stage startups can, for example, take advantage of community events, training, and Cloud credits as they build and scale businesses.

Build, test, and run a scalable infrastructure on Google Cloud Platform, you can code and scale your app on App Engine with ease. Tailor your deployment on Compute Engine or leverage Google Kubernetes Engine for deploying containerize applications.

Enhance products with Google Cloud AI whether you need natural language recognition, image or video analysis, or translation services, we have powerful pre-trained or custom ML models to help you enhance your app.

Importance of networks

The typical model is based on credits offered by each provider. Deals are negotiated on a per startups basis but partnerships with Universities campuses or startups accelerators remain handy.

Ledger Investing is fortunate to be part of Y Combinator and benefited from the accelerator support and access to deals. Numerical analysis and scalable, reactive software applications are parts of Ledger’s product offering and the company is proud to have worked with Google, Amazon and Digital Ocean to build software.

Conclusion

Improving interoperability and efficiency by leveraging existing web services offers is critical for startups.
Technology does not escape fundamental laws of business and understanding competitive advantage is essential. Today’s market for cloud services includes computing, hosting, security and in each field, the pioneers are opening the door for startups. These are mutually beneficial relationships as most software apps and developers flagship tools only remain the leaders when used at scale.

Resources:

Ledger Investing

Engineering, Data Visualization and Finance

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