How To Use Keywords in Search Marketing

Search queries have become one of the many staples of our society. Any question, thought, idea, or want can be found online. Every day, millions of searches are conducted online. Never before has the marketer had such an intimate look at what people are actively searching for. Think about it. You know longer have to guess about the actions, thoughts, and intentions of the world around us.

What is a search query, and how can you use search queries to understand your potential customers better? Search queries are real-world phrases and terms that people use to find information, entertainment, products, or services. The search query is typed into the search box on the Search Engine Results page. As you can guess, after a search is conducted, Google returns the most relevant results.

From the perspective of a marketer, search queries are known as keywords. Keywords come into play when you are conducting either Search Engine Marketing or Search Engine Optimization. The difference between these two digital marketing channels is quite simple. Search Engine Marketing is also known as “paid search.”

Paid search is the act of serving paid ads to users based on the searches they conduct. You pay every time someone clicks on your ad. Search Engine Optimization, as known as SEO or organic search, is the act of increasing organic traffic…