Spacelet

Business goal: Become the new face of apartment rental websites in NYC. To make the apartment hunting and listing experience more pleasant and smarter than what currently exists in the apartment rental space.

The website will enable this through smart design and incorporate connections to external services to help keep most of the process in one place.

Responsible for: Visual Design • UX • UI • Competitive Analysis • Branding • Iconography

Lead UX: Joseph Kilrain

COLOR ANALYSIS

Placing competitors in the color wheel and seeing where the areas of opportunities were.

WIREFRAMES

Working with a detailed flows, sitemap and wireframes by Joseph Kilrain got me off to a good start.

Working with a detailed flows, sitemap and wireframes by Joseph Kilrain got me off to a good start.

VISUAL DESIGN

I kept the focus on the main search as in the wireframes and added some quick filters.

I decided to hide the edit filter options and put the focus on the results and map. Client agreed and loved the idea.

Log In — A direct approach.

Sign Up — A friendlier approach.

Listing Detail Page

I decided to keep the apartment photos as a horizontal scroll for quick skimming on tablet.

Renter Confirm Details — Direct visual approach to keep focus on task.