About
Discovering narratives of cultural transition to inform design, business and policy decisions to build inclusivity and equity.
Constantly discovering narratives of cultural transition to inform design, business and policy decisions to build inclusivity and equity. I practice concurrently as a design and User experience researcher, branding strategist, service & experience curator and a writer, thriving on a holistic approach, directed by the process.
My ancestral roots originate from Kutch, Gujarat, while I was born in Indore, Madhya Pradesh and grew up across the country, having stayed in Chennai, Nagpur, Raipur, Mumbai, Ahmedabad, Delhi, and Pune. These constantly evolving surroundings around me led to a fascination with culture and it’s nuances from multidisciplinary lenses.
Rooted in research and expressed through words and visuals, my work ranges in the diverse areas of strategy, research, and branding. I have worked across domains of lifestyle, luxury, crafts, business, technology and policies working with organizations, brands, businesses, and institutions.
An alumnus of the National Institute of Fashion Technology (NIFT), Gandhinagar, I was the recipient of the merit award and the innovative graduation project award. I have facilitated, and curated several experiential design workshops and often dabble in creative writing and visual art.
I am skilled at discovering and brainstorming ideas, observing transition, fleshing out ways to bring out insight, forming connections and articulating those into actionable directions.
Selected features list
- Publications & Papers
- Culturally inclined games: A way to trigger quest for understanding ethnic identities : Author
- Craft Experiential Tourism Toolkit, (2018 — present): Co-author
- Craft CoLABorative fellowship book (2019) : Co-editor
- Shoot at heritage site, Ahmedabad Mirror (2017): Featured
- Handmade and the faith, Tibetan Buddhism (2017) : Co-author - Digital features
- Crafts & Summer Nostalgia
- Happy Faces Foundation
- 108 Knots
- Invisible Illness
- Mental health and addictions community - Exhibitions
- Exhibited as a design fellow artist and curator at Ekatra
(Kanoria Gallery for Arts, Ahmedabad, 2019)
- Performed a human-puppet show as a part of India Street
(Conflictorium, Ahmedabad (2017) - Awards / Recognitions
- NIFT Innovative Graduation Project Award (2018)
- NIFT Meritorious Student Award (2018)
- The next big fashion forecaster prize (2018) - Curation(s)
- Chamba Kitni k dur (2019)
- Six Strings and a Mouthful (2018)
- Spatial Detox (2018) - Workshops / Talks
- Design Thinking for Uncertain Times (2020)
(Gujarat Technological University, Speaker & Presenter)
- Compel, Create, Write (2018)
(IIT Gandhinagar, led a four-day workshop on creative writing)
