Capabilities

Currently, Principal Researcher (User Experience) at PeepalDesign.

Published in

Leena’s portfolio

2 min readOct 8, 2020

In my current role, I advice global and Indian fortune 500 companies on innovation and user needs through end-to-end design research from crafting proposals, identifying and deploying apt research methodologies, further following through the process of fieldwork, extracting actionable, sticky insights that spark thoughts for interventions.

I also mentor, guide and coach junior researchers to develop their skills in UX research and progress in their UXR careers. This includes increasing efficiency and quality levels of the team as a whole by developing and iterating on standard operating procedures, defining quality standards, promoting best practices, and creating better frameworks and systems for cross-team collaboration and feedback.

Some of the recent problem statements I worked on:

Helping a tech giant understand how their product interacts to help facilitate better language learning for primary school children
Guiding a social media giant address child abuse issues that are experienced on their product
Unlocking the psyche of gamers to help a popular gaming product deep dive into reaching their new potential target users
Helping a multinational bank to fix usability issues on their digital banking platform
Helping a tech giant understand the landscape of beauty services in India and how they can align their services

I prefer to work out an individual approach for every brief, as my process is inter-connected. Here’s a glimpse of capabilities:

Design & UX Research

Trend forecast & Analysis
Research plan & consulting
In-depth study sprints
(heavy focus on qualitative methods — ethnography, cognitive walkthroughs, diary studies, open-ended conversations, co-creative & discovery workshops)
Sense-making with narratives, analysis, insights
Problem solving, product innovation & strategy
Visual deck / Data visualization

Branding design & strategy

Brand Audits
Brand discovery
Customer discovery
Branding Strategy
Creative content & copy
Visual & Communication Design

System, product & service innovation

Potential realization
Design Intervention & Problem solving
Prototype or system design

Interdisciplinary curation

Experiential design
Community-driven experiences

Publication design & Illustration

Selected Client(s)

Research labs / Institutions / Design Studios

Turian labs | Google, Business Finland
Design Innovation and Craft Resource Center | British Council, Manthan Educational Programme Society
HELM Social Design Studio | National Law University, Society for Labour and development
The Fashion Forecaster

Brands

Digital Marketing & Content Agencies

The Media Ant | Arunika’s Fresco, Arunachal Box, Amante, Sunday Mattresses
Virallens | Rock Interview, Vardaan, Drive U
White Panda| Radisson Hotels, Illuminate Health, Zorba wines, MCaffiene, BrandStory, Kreatica Designs, WonDRx
MeDigit