Capabilities
Currently, Principal Researcher (User Experience) at PeepalDesign.
In my current role, I advice global and Indian fortune 500 companies on innovation and user needs through end-to-end design research from crafting proposals, identifying and deploying apt research methodologies, further following through the process of fieldwork, extracting actionable, sticky insights that spark thoughts for interventions.
I also mentor, guide and coach junior researchers to develop their skills in UX research and progress in their UXR careers. This includes increasing efficiency and quality levels of the team as a whole by developing and iterating on standard operating procedures, defining quality standards, promoting best practices, and creating better frameworks and systems for cross-team collaboration and feedback.
Some of the recent problem statements I worked on:
- Helping a tech giant understand how their product interacts to help facilitate better language learning for primary school children
- Guiding a social media giant address child abuse issues that are experienced on their product
- Unlocking the psyche of gamers to help a popular gaming product deep dive into reaching their new potential target users
- Helping a multinational bank to fix usability issues on their digital banking platform
- Helping a tech giant understand the landscape of beauty services in India and how they can align their services
I prefer to work out an individual approach for every brief, as my process is inter-connected. Here’s a glimpse of capabilities:
Design & UX Research
- Trend forecast & Analysis
- Research plan & consulting
- In-depth study sprints
(heavy focus on qualitative methods — ethnography, cognitive walkthroughs, diary studies, open-ended conversations, co-creative & discovery workshops) - Sense-making with narratives, analysis, insights
- Problem solving, product innovation & strategy
- Visual deck / Data visualization
Branding design & strategy
- Brand Audits
- Brand discovery
- Customer discovery
- Branding Strategy
- Creative content & copy
- Visual & Communication Design
System, product & service innovation
- Potential realization
- Design Intervention & Problem solving
- Prototype or system design
Interdisciplinary curation
- Experiential design
- Community-driven experiences
Publication design & Illustration
Selected Client(s)
Research labs / Institutions / Design Studios
- Turian labs | Google, Business Finland
- Design Innovation and Craft Resource Center | British Council, Manthan Educational Programme Society
- HELM Social Design Studio | National Law University, Society for Labour and development
- The Fashion Forecaster
Brands
- Muse India
- Okhai
- Vraj:Bhoomi
- Happy Faces Foundation & 108 Knots
- Project Otenga
- Raas Leela
- Madhusudan Group
Digital Marketing & Content Agencies
- The Media Ant | Arunika’s Fresco, Arunachal Box, Amante, Sunday Mattresses
- Virallens | Rock Interview, Vardaan, Drive U
- White Panda| Radisson Hotels, Illuminate Health, Zorba wines, MCaffiene, BrandStory, Kreatica Designs, WonDRx
- MeDigit