LeeThree on UX
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LeeThree on UX

Google’s apostrophes

Google’s apostrophes

It’s very strange to see all these single opening quotation marks (‘) in the place of apostrophes (’) on Google’s introduction page of its design principles and user experience philosophy.

You can see it more clearly when zoomed in.

Maybe this is why I can’t find words like “detail” or “typography” in this entire page?

Don’t understand what I’m talking about? Then read Erik Spiekermann’s Typo Tips, especially this part (emphasis added):

Update: Google has already updated the company about pages some days ago. All apostrophes are fixed. Good job! (Feb 2, 2012)

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This is a blog by @LeeThree9 on topics including user experience, human computer interaction, usability and interaction design.

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