Sirui Li
Sirui Li
Jan 18, 2012 · 2 min read
Google’s apostrophes
Google’s apostrophes

It’s very strange to see all these single opening quotation marks (‘) in the place of apostrophes (’) on Google’s introduction page of its design principles and user experience philosophy.

You can see it more clearly when zoomed in.

Maybe this is why I can’t find words like “detail” or “typography” in this entire page?

Don’t understand what I’m talking about? Then read Erik Spiekermann’s Typo Tips, especially this part (emphasis added):

A dead giveaway for unprofessional “desktop typography” are wrong quotes and apostrophes. Quotes can have different shapes. They generally look like “this”, and can be remembered as beginning and ending quotes by thinking of “66” and “99”. Beginning quotes are found on the Mac by pressing option-[; closing quotes, option-shift-[. The apostrophe is simply a raised comma, the shape of a ’9 in most typefaces. It is identical to the closing single quote, while the open single quote looks like a ‘6. Beginning single quotes are found on the Mac by pressing option-]; the apostrophe and closing single quote, option-shift-].

Update: Google has already updated the company about pages some days ago. All apostrophes are fixed. Good job! (Feb 2, 2012)

LeeThree on UX

This is a blog by @LeeThree9 on topics including user experience, human computer interaction, usability and interaction design.

Sirui Li

Written by

Sirui Li

@LeeThree9

LeeThree on UX

This is a blog by @LeeThree9 on topics including user experience, human computer interaction, usability and interaction design.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade