The case against Google

Sirui Li
Mar 26, 2012 · 3 min read

The Web

The old Google is all about the search, and essentially, the World Wide Web. Google is the search engine and it rules the Web by its ranking algorithms. Everything else the old Google had been doing was to either get more people to use the Internet (which was, largely, the Web) or make people use it more. The logic is simple: the more people browse the web, the more they search, and the more advertisements they will click on.

Neutrality

The major reason why people get frustrated about this personalized Google search, in my opinion, is the loss of Google’s neutrality.

The Vision

Apart from the trust issue, if the personalized search turn out to be a better experience for users, it might be justifiable. But I’m more concerned about Google’s seemingly lack of commitment to the Web.

LeeThree on UX

This is a blog by @LeeThree9 on topics including user experience, human computer interaction, usability and interaction design.

Sirui Li

Written by

Sirui Li

@LeeThree9

LeeThree on UX

This is a blog by @LeeThree9 on topics including user experience, human computer interaction, usability and interaction design.