Here’s how to find your next Brand Ambassador with Lefty’s Discovery Engine.
With 1 million curated profile on the Lefty database and our powerful Discovery Engine, finding the perfect Instagram talent has never been so easy!
Lefty offers a database of over 1 million curated profiles. Each of these influencers has a minimum of 3k followers. The data-driven Lefty Discovery Engine makes influencer search easy and effective with filters such as category, language, location, hashtags, etc. This short article will show you how to use the Lefty Discovery Engine to find the perfect Instagram or Youtube talents. Discover your next brand ambassadors and extend your top influencer community with a couple of clicks.
Let’s assume you are a France-based beauty brand that sells green cosmetics. Your headquarters are in Bordeaux and you have an online store, as well as three boutiques in-town. You have just expanded your business to Paris. You would like to invite a Parisian influencers to the launch of your flagship store.
To promote your flagship store and reach your future Parisian audience, you are looking for Paris-based Beauty influencers who will showcase your cosmetics in an engaging, creative manner. You are also looking for top and macro-influencers to get the biggest reach possible. With that in mind, use the following filters on our Discovery Engine to find your next brand ambassadors!
- Keywords: to refine your search, use keywords (hashtags or captions used by the influencer on their posts) — for example, #makeupoftheday or #beauty. Or in your case, since you are an organic makeup brand, try #organic or #greencosmetics.
- Location: use our location and language filters by entering “Paris, France” and “French” to profiles that will reach a Parisian audience.
- Bio: influencers use bios to sum-up who they are and what they do to other users. Our bio filter searches keywords within influencers’ bios. For example, type in “makeup artist” or “beauty blogger”.
- Category: our category section lets you filter through profiles who identify as Beauty experts, Fashion influencers, Food bloggers, etc.
- Followers: in the “Nb of followers” blanks, type in 100k-max to display only macro and top-influencers.
- Engagement rate: find the most engaging creators by entering 2%, the average engagement rate on Instagram calculated by Lefty. This metric serves to measure how close to their community an influencer is. We calculate the engagement rate by dividing the number of likes by the number of followers.
Here are additional filters that will help you further refine your search. Use “mentions account” to find influencers who cited your competitors. Lefty will show you influencers who mentioned this account, that way you can get an idea of how these talents work with similar brands as yours. You can also use “mentioned by account” to check influencers mentioned by other brands and see the best collabs with the profile that interests you.
Add filters, remove some, tweak a little, play around and find your future Brand Ambassadors. Add them to your “Favorites” tab and add labels (e.g. seedingcampaign or perfumelaunch) to always keep your pool of talents organized.
