How to get Law Clients
A survival guide for you to attract customers
As a lawyer, you may have realized that the most significant and, perhaps, crucial lessons for managing a legal practice are not taught in Law School. And things become considerably more challenging if you venture out into this world by yourself.
Therefore, one of those lessons that you may be missing is how to attract law firm clients.
Fortunately, you are living in the best era for asking for help freely, as there are not only many people eager to advise on these matters but also several strategies for your business to thrive.
In this entry, we aim for the same.
Methods to attract legal clients are vast and can adapt to all tastes.
Maybe you prefer to seek them online? Here you will find some advice for that. Or perhaps you think it is better to attract customers outside by employing referrals and word-of-mouth. Well, we can help with that too.
What alternatives do I have for attracting new customers?
With the ever-increasing number of legal practices available today, competition has become the norm.
As a result, your company must stand out. But how do you get there if you’re just starting?
Well, to attract new clients and retain existing ones, you must embrace new, innovative approaches. Additionally, you must emphasize the quality of your service as you go through these processes. It is also essential that you generate an aesthetically appealing (for the digital searchers) and client-friendly (for referrals) impression.
Now let’s get to the step-by-step:
- Create a strong, eye-catching online presence
For you to succeed in today’s digital age, you need to establish a strong online image and reputation.
84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles.
So, our rule #1 is that if you haven’t yet created a website for your legal practice, you are way behind schedule. Go hire someone to create that for you now, and while you are at that, make sure that it is visually appealing — especially nowadays, where everything needs to be aesthetically pleasing — user-friendly, and that it provides basic information about your practice areas, expertise, and credentials.
If you have a team of lawyers, ensure that there is some information about them, too. This way, you allow clients to get to know you, which gives you more credibility and trust.
- Invest in Content Marketing
What about Rule #2? Well, this one pertains to your marketing budget. How much are you investing in content marketing for your brand? Do you know how many platforms exist today that could help enhance your brand’s visibility? In fact, multipe studies have found that the Return on Investment of content marketing easily outpaces that of traditional advertising. In statistics, companies with blogs generate 67% more leads than companies without them. They’ll also earn 97% more inbound links, 55% more visitors to their sites, and 434% more indexed pages in Google.
No matter which medium you choose to promote your law firm, creating informative and engaging content will help your business establish its expertise and position itself as a leader in those respective fields. Plus, you can engage with your potential clients more directly and become more known.
You can produce blog posts, articles, or videos that address common legal concerns, issues, or themes; highlight recent developments within the industry; or offer some practical legal tips.
Sharing this content across several relevant social media platforms will allow you to reach a wider audience.
- Make use of Online Reviews and Testimonials
When window shopping online, previous studies show that people search for reassurance before making decisions.
In case you are not convinced: in numbers, it is estimated that 91% of customers trust online reviews as much as personal recommendations, and 93% of customers say that online reviews influenced their purchase decisions.
You can employ platforms such as Google My Business or other legal review websites to encourage satisfied clients to share their experiences online. And just as with the previous rule, this one will help with your brand’s visibility, online image, and reputation.
Positive client reviews and testimonials, as stated above, can significantly influence a potential client’s decision to choose your firm.
Additionally, remember to respond to all reviews, whether positive or negative, to further demonstrate your commitment to client satisfaction and to resolve any grievances properly.
- Join in Networking
Although up until now we have only referred to digital methods, you can also attract new clients by building strong professional relationships. How? For example, by attending industry events, seminars, conferences, or community gatherings.
This way, you can both make new professional connections and meet potential new clients. With connections, you can gain some referrals online; for example, you both can advertise for each other in their articles, blog posts, videos, or Facebook or Instagram content.
Overall, fostering these kinds of relationships with other professionals in related fields, such as accountants, may result in them referring clients to your firm. Making connections always helps, no matter the area that you are in.
- Make Public Appearances
Keeping up with the more traditional methods, public appearances can also help you get more clients.
As Grow Law Firm states, public appearance opportunities for lawyers can help boost your reputation in your fields of practice, as you can speak with authority on many matters of concern to the community.
Where? Well, there are always opportunities to appear as a lecturer in high schools, universities, and colleges that offer chances to learn to those interested in legal matters or in pursuing a law career.
Grow Law Firm also expresses that by hosting or putting on a seminar or talk, you can also become known in your locale.
With continued efforts and excellent customer service, you could eventually build a brand and a reputation that lead to referrals and five-star reviews.
- Optimize Lead Generation Channels
Going back to digital advertising: You can employ several lead generation channels, such as online advertising platforms, referral networks, and legal directories, to reach potential clients, ensuring that your firm’s advertisements appear first when users search for relevant legal services.
In fact, legal directories are an excellent way to gain new customers. Why? According to Grow Law Firm, if Google’s algorithm finds your website mentioned on multiple legal directories, the engine will view you as a more legitimate, authorized source.
This, in turn, will make you rank higher. This means that your website will end up appearing on page one when people search for good legal services in their area.
And as you may know, people tend to stay on the first page of results and do not even go farther than the first three or five results. In fact, just 0.63% of people click on the second page of Google search results.
Legal directories will also give people some basic information about you and your business, such as what you do, your area of expertise, where your firm is located, and how to get in contact with you.
This, of course, will only maximize your visibility and your chances of meeting new potential clients.
Introducing Legal27; An AI-driven Receptionist Team
Speaking of technological advances in today’s digital era, Legal27 offers law firms an innovative solution to enhance client experiences.
However, it is not merely a robot talking: by employing natural language processing capabilities, Legal27 provides a professional and reliable service for your potential clients, allowing you to save up time and resources for your firm.
This AI-driven worker is and trained to handle all aspects of your firm’s phone reception, including but not limiting to:
✅ Appointment scheduling.
✅Call Management.
✅Client Intake.
✅24/7 availability. Legal27 will also never call in sick, making sure you never, ever miss a call from anywhere. The AI-driven receptionist is available round-the-clock!
From friendly customer service to message-taking and appointment scheduling, Legal27 provides a professional, smart service that will allow you to take your legal practice to the next level.
Reach out and contact us today!
