Law Firm’s Seo Service
A guide to improving your rankings
Although good marketing and referrals can take you very far when trying to get known in the industry, the truth is that both of them will end up falling short, too. In today’s digital age, you must have a strong online presence to make an impression. The competition inside the legal industry is often wild and increasing every passing day, so it becomes crucial that you learn to employ effective strategies to attract and engage new potential customers. One of those strategies is reaching for Search Engine Optimization (SEO), or, in simpler terms, getting your Law Firm’s SEO Service.
What is Search Engine Optimization (SEO)?
Legal SEO (short for Search Engine Optimization) is a digital marketing strategy that consists of optimizing or improving the rankings of a law firm’s website. Hence, you need a functioning, well-designed, and stable website for your business.
By rankings, we refer to the position in which your website appears when someone searches for law services in Google — or whatever service your business provides. In this context, the pages you see in the search results are called SERPs, aka Search Engine Result Pages.
It is important to note that this marketing planning involves different strategies and tactics that aim for visibility goals; however, those are aimed at driving organic traffic to your site. What do we mean by “organic?” Well, traffic that is not paid for.
Basically, SEO service ensures that you appear on top of search engine results for keywords that are related to the services that you offer.
Why is it relevant?
Well, you may have noticed that window shopping today is different from what it was ten or fifteen years ago.
In today’s age, if someone is in need of a family lawyer, for example, chances are that they will go on Google to search for the service (then, that word becomes a keyword, relevant for what we are talking about); obviously, it is highly unlikely that they will hear of you just from word-of-mouth or live referrals.
Additionally, people trust the first few options that Google shows them a lot.
In fact, according to statistics, less than 1% of people go for the results on the second page, and mostly, it is the first three or, at most, the first five results that get all the attention.
Even more: data shows that organic search generates 66% of the call conversions in the legal sector.
So, Google. If they search for the keyword and your SEO is working properly, your company’s website will appear on the first page before their eyes. This is what we call visibility. The higher you aim, the more visits your website will get, and with that come more chances that your law firm is hired by potential customers, and boom, you will surely benefit financially from those views. Financially.
SEO will get you high-quality leads. That is why it is a wise choice to invest in your Law Firm’s SEO Service.
Type of Law SEO Services
According to Semrush, there are four relevant types of SEO Service:
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
On-Page SEO
On-Page SEO deals with the content of your website. That is, optimizing the elements of your website so its search engine visibility increases.
These services involve:
🗝️Keyword Research: On-Page SEO identifies keywords relevant for your law firm and of high value in the legal industry, incorporating them strategically throughout your website’s content.
🏷️Meta Tags/Titles: SEO will optimize page titles, tags and descriptions (meta) so they include those target keywords and provide relevant information about your webpage.
🔗URLs: SEO deals with creating search-engine friendly URLs that are concise, descriptive and also include relevant keywords.
💭Content: By ensuring your website’s content is valuable, SEO also focuses on what can be read on the site. For example, adding fresh and interesting content to a blog, updating the webpage’s structure so it stays trendy, optimizing headings, subheadings, and internal links within the content, etc.
Off-Page SEO
Off-Page SEO focuses on all the activities that occur outside your website, but they also affect your rankings and visibility. The most influential is what we know as a website’s authority.
What is this?
As Growth Marketing Genie explains, a domain’s authority (DA) is a ranking metric used to predict how well a website will rank on search engines. Websites are assigned a score of 1 to 100 to determine the relevance that your website has within the industry.
Building a good domain’s authority, which will affect both your visibility and reputation, can be achieved through various methods, for example:
🔗Link building: By acquiring high-quality backlinks from authoritative and relevant websites, you will demonstrate that your site has the required authority and trustworthiness.
👑Social Media Engagement: You will increase your brand’s awareness, attract traffic, and make it easier for people to share your content if you build an active presence on Social Media platforms. This way, you can end your promotion, too.
💻 Online Reputation Management: By using the Google Reviews system, you can monitor and manage online reviews about your services and mentions of your brand to make sure you have a positive online image and reputation all across the web.
Technical SEO
As its name suggests, Technical SEO involves all technical aspects of a website. Enhancing their accessability or indexability, for example. This kind of SEO makes sure that users get a good website experience by:
- Creating and submitting an XML sitemap to search engines to facilitate the indexing (including in the internet index, or index, the contents of a website as a whole) of your page.
- Optimizing your website’s loading speed (so it charges faster) and ensuring that your website is accessible from other devices, such as mobiles, to enhance the user experience
- Optimizing the robots.txt file to instruct search engine crawlers (a bot that helps index the web) on how to access and index your website
- Implementing canonical tags to avoid duplicate content issues and consolidate the ranking potential of similar pages
Local SEO
This kind of SEO is related to law firms that have physical locations, in other words, a physical presence, and that aim to improve their visibility in local search results.
Optimizing content on your website or working with Google Business Profile (aka Google My Business) can help your website gain attention from a local audience.
Basically, local SEO works by attracting new customers from a specific area. This is achieved by appearing first when clients search for your law firm’s services in their geographical area. We are talking about this type of result:
Now that it is more clear, let’s specify the key aspects of local SEO:
🗝️ Targeting keywords that are specific to your geographical location and including them in your website’s content
🌐 Optimizing your Google My Business (mentioned above) profile to make sure your information, positive reviews, photos, and way of contacting are accurate and regularly updated.
📁 Ensuring consistency across online directories and citation websites to enhance your local business’s online presence.
📝 Creating localized and original content, such as blog posts, that targets specific areas and appeals to local potential clients.
By implementing any of the aforementioned SEO services, you will improve your website’s visibility, rankings, and traffic, which in turn will directly affect your number of clients, potential cases, and subsequent finances. Therefore, it is important that you give it a shot by investing in your law firm’s SEO service.
But this is not the only strategy to gain a competitive edge for your business; you can also attract more of your target audience and keep them as loyal customers by acquiring our AI-driven legal receptionist services.
Receptionist Service Legal27, Supporting SEO Efforts
By integrating an AI-driven receptionist team, you will further enhance your efficiency and productivity. It handles client inquiries, client intake, appointment scheduling, and call management.
Here is how Legal27 can assist your law firm’s SEO services:
🗣 Prompt Responses: Our service ensures that all client inquiries and concerns are promptly addressed, even outside regular business hours. This provides a positive user experience, which in turn improves your search engine rankings.
🪝 Improved Lead Conversion: By swiftly communicating with potential clients at any hour, Legal27 can play an important role in capturing leads and converting them into valuable clients. A good response enhances client trust and satisfaction with your firm’s professionalism and reliability.
⏰ Round-the-Clock Availability: As mentioned, our service operates 24/7, enabling your law firm to remain accessible to potential customers at all times. We never call in sick, which can significantly improve your business’ visibility and attract clients seeking legal services outside regular office hours.
Contact us today to learn more about our AI-based receptionist services and how we can help your law firm operate more efficiently.
