There Are Only Three Ways to Grow Your Business

Most people over-complicate marketing with talk of image, brand, feel, look, style, and culture. These are all important and relevant factors if you are a multinational company — and all are of little importance if you are not!

What is important for you is the simple fact that there are only three ways to grow your business:

1. Increase the Number of Clients

This is where most businesses focus their efforts, although it’s very often the hardest of the three ways to increase income. A large increase in your number of clients or customers usually comes from a change in pricing or a change in marketing strategy. For instance, shifting your focus from direct sales to building a database of prospects backed up with multiple follow-up campaigns always increases business significantly.

The amazing thing is that while you rack your brain to come up with a killer idea, the chances are the idea that will significantly increase your business will be simple and easy to copy from someone outside of your industry. You just have to do a little research. The best ideas are often hidden in plain sight and used successfully in unrelated industries.

For example:

• Restaurants use birthday clubs to collect customer data and send timely…