How Arnold Palmer Changed Professional Golf

Andrew Wood
Legendary Golf
Published in
3 min readJan 7, 2024

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Long before Nicklaus won his 18th Major, Tiger ruled the world, or anyone had dreamed the Saudis would own golf, Arnold Palmer had a profound and lasting impact on the world of professional golf.

Here are just some ways in which Arnold Palmer changed the landscape of golf:

  • Popularizing Golf on Television: Arnold Palmer played a crucial role in bringing golf to a broader audience through television. His charismatic and swashbuckling style of play, combined with his engaging personality, made him a natural fit for the emerging medium. His televised victories helped popularize the sport in the 1950s and 1960s.
  • Attracting a Larger Fan Base: Palmer’s appeal extended beyond traditional golf enthusiasts. His working-class background, relatable personality, and aggressive style of play resonated with a wider audience. Palmer’s fan-friendly approach helped bring new fans to the sport, making golf more accessible and enjoyable for a broader demographic.
  • The Birth of “Arnie’s Army”: Arnold Palmer’s fan base, known as “Arnie’s Army,” was a…

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Andrew Wood
Legendary Golf

Author & Marketing Legend with over 50 books :I write on: Marketing, Travel, Sales, Success, Biz, Leadership, Golf, Autos, Books, Events www.AndrewWoodInc.com