Almost Everything I Learned About Marketing I Learned in a Karate School!

For a little more than 10 years, from the mid-Eighties to late Nineties, I was in the karate business. I built one small school in San Marcos, California into a national chain of 400 schools, starting with just $5,000 in cash and big dreams.

Along the way I learned some very important marketing lessons. The kind you only learn firsthand…