Marketing To The Affluent!

Andrew Wood
Legendary Marketing
3 min readMar 28, 2024

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There is a widespread misconception, especially in the golf, resort, and real estate industries, that the affluent are somehow a different type of human being than the average Joe!

They seem to think the affluent are so much more educated and sophisticated that they will work out their cryptic headlines themselves.

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Andrew Wood
Legendary Marketing

Author & Marketing Legend with over 50 books :I write on: Marketing, Travel, Sales, Success, Biz, Leadership, Golf, Autos, Books, Events www.AndrewWoodInc.com