The Key to Pricing and Positioning is Avoiding the Muddle in the Middle

In every market, there is a Ferrari and a Nissan Versa (The cheapest car in America), a Rolex and a Timex, a Ritz Carlton and a Motel 6, a Neiman Marcus, and a Walmart. The closer you are to the top or the bottom of your market, no matter what your product or service happens to be the easier it is to meet expectations and to price and position your product or service…

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Andrew Wood

Andrew Wood

Author & Marketing Legend with over 40 books: Life Well Lived, Fame, 48 Laws of Business Success, Legendary Advice, Marketing Bibles www.AndrewWoodInc.com