How The Street Wear Community is Stepping up for Injustice
Prominent and small street wear brands are stepping up and creating engaging ways to donate to the cause of their choice.
For this post, I wanted to curate a list of different street wear brands, blogs and prominent figures in the field.
Like many communities, it’s hard not to focus how brands responded to the protests and Black Lives Matter movements.
I had the suspicion that my social community would react in an uplifting and helpful way, and I was also struck by how many people were going further in an effort to make tangible change.
There were many instances of street wear companies, street wear/fashion blogs and websites raising money for worthy charities.
Various websites and blogs pledged their recent revenue to charities aiding education for the underprivileged, helping arrested protesters pay their bail, and many other initiatives.
Brands helped by either pledging to donate or by releasing special clothing drops with 100 percent of the proceeds going directly to relevant charities as highlighted by @HYPEBEAST, a popular street wear news account.
While a crazy amount of money was raised by these brands in short time, as with most things these days, it was not without some controversy.
Many personalities were skeptical that companies were donating for a morally justifiable reason. Some argued that, yes, brands and companies were raising money for a good cause, but they suggested that the companies and brands had ulterior motives.
They were accused of using an extremely important topical social issue as a means of going viral or to advertise their own company.
However, as shown in the tweet above, accounts like @HYPEBEAST, as well as a few others, released curated lists of brands that had genuinely good intentions and messages for the cause.
