If life gives you lemons..

Luis Alberto Simões
Lemon Works
Published in
2 min readJul 21, 2015

We, humans, are at our best when moved by our purpose!

There is nothing like a sense of belonging and mission accomplished.

Why are we here?

For LemonWorks this is just a start, but not like any other.
We believe every company has it’s own personality and, like any human being, it’s own purpose to exist.

If most of the times our purpose is something floating around our heads and thoughts, we believe that bringing it to the real world will help us keep our passion and inspire you to come along with us on this journey.

After watching Simon Sinek’s video for the twentieth time we embarked on the exercise to write it down: (https://www.youtube.com/watch?v=sioZd3AxmnE)

Start with why.

Purpose is a must. It resonated in a very clear way to us, that before we tell you how we are going to do stuff, we would need to share our reason to be here and have you engaged with it!

Why our why?

We believe now is the right time for organisations and people to embrace life in a meaningful way.

Imagine if everyone in the world is waking up to go to work, passionate about the meaningful job they produce, the meaningful relationships they have, the meaningful moments of happiness and challenges, the meaningful decisions and crossroads!

It starts with you and your company. It’s definitely starting with us, and we are delightful to take this journey!

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