Gems are earned when customers scan to order using lemon. RM1 = 1 gem, when a customer have enough gems they can unlock gifts from your restaurant that you set.

So why does it matter to your business and how you can take advantage of this?

Back story

We knew we had to create an incentive for customers to scan and make their orders; hence, we needed something but we didn’t want to create a one-sided incentive tool. It is our believe that everything we build has to have benefit to both parties.

We researched 3 companies Manis, Zap and Mulah and frankly I couldn’t believe how much they charge. It came down to 2 models: Universal points or Individual points. Bonuslink and Manis uses universal while Zap and Mulah uses individual, each have their pros and cons.

Universal Points‘s

Pros:

1. Customer focused.
2. Points can be used around easily.
3. Great selections for customers

Cons:

1. Isn’t beneficial to merchants
2. Applicable to merchants with money to splash
3. It’s not merchant friendly.

Individual Points’s

Pros:

1. Merchant benefit customer retention.
2. Customers are rewarded to places they go frequently.
3. Win-win situation

Cons:

1. Selection might not be compelling for customers
2. Requires more work for customer acquisition
3. Not as customer focused.

We had to make a decision and we chose Individual points because

1. The concept was straight forward.
2. We wanted to build something our partners can leverage on without paying a lot for something easy to build.
3. It’s proven.

so it took us 3 days to build a prototype and launched a test in a week.

How can it help my business?

1. 80/20 rule. 80% of your profits is contributed by 20% returning customers. It’s impossible to capture 100% returning customer in any industry but what you want is 20% of your customer contributing to 80% of your profits.
2. Retention is the name of the game. Allowing customers to get some rewards for their visit would help with retention and it’s already proven.
3. Increase customer return to your business easily by providing attainable rewards.

Okay, I’m interested! What should I do?

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