[Community Expert] Akanksha Hazari, CEO of m.Paani

We are thrilled to introduce Akanksha Hazari, the Founder and CEO of m.Paani, as a LendLedger Community Expert.

m.Paani is the first and only mass-market loyalty currency (em)powering the next billion users and local retail in India. m.Paani achieves this through its mobile-based Consumer Loyalty Program that rewards consumers with m.Paani points for spend with local retail and brand partners, redeemable for life-changing benefits; and its Retailer Loyalty SaaS Solution that digitises and grows partner local retailers.

In a world where data is the lifeblood of consumer retail, m.Paani has enabled brands including Vodafone, Marico and others to directly connect, engage and drive loyalty with the next billion users and offline merchants using real-time data and analytics, for the first time.

Akanksha’s Insights

With her experience serving mass-market consumers and merchants at m.Paani, Akanksha brings us insights in a number of areas:

• How Data Providers like m.Paani interact with banks and other lenders to help finance their small business clients
• The kind of sales and supply-chain data that loyalty and marketing solutions providers can generate for lenders
• What approaches large FMCG, telco and other brands are taking towards digitization of their supply chains and mobilizing financing for end-retailers

Akanksha’s experience, insights and networks will be invaluable as we deploy the LendLedger protocol to meet the financing needs of 250 million small enterprises worldwide.

About Akanksha

Akanksha is CEO & Founder of m.Paani, India’s only mass-market consumer and retailer data and loyalty company. A successful second time entrepreneur, Akanksha is a Princeton University and Cambridge University alumnus, Ashoka Fellow, and former competitive squash player ranked in the top 20 juniors internationally, among others. In 2011 Akanksha won the Hult Prize, awarded by President Bill Clinton, and received the Vital Voices Economic Empowerment Award 2016 from Secretaries of State Hillary Rodham Clinton and Madeline Albright that is recognised by US Senate Resolution 418.

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